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The Storm in the Coffee Cup (part two)-Brand is Power

The Storm in the Coffee Cup (part two)-Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2014-09-28
The Storm in the Coffee Cup (part two) Brand is Power

The Storm in the Coffee Cup (part two) Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2014-12-26
Is the coffee in the coffee shop hygienic? Take stock of the sanitary dead corner of the coffee shop

Is the coffee in the coffee shop hygienic? Take stock of the sanitary dead corner of the coffee shop

Is the coffee in the coffee shop hygienic after all? If you ask the clerk in a coffee shop, he will certainly show you a hygiene license. In fact, if the hygiene license is useful, there will be no problems such as melamine, clenbuterol, dyed steamed bread, and so on. So we cannot passively wait for them to be exposed, but to judge whether the coffee in a coffee shop is safe or not through our own observation. The coffee shop is fixed

2015-06-25
The Storm in the Coffee Cup (part two)-Brand is Power

The Storm in the Coffee Cup (part two)-Brand is Power

In June of the second ○○, when the trademark case, which had been in dispute for two years, came to an end, Starbucks recognized that Ethiopia owned the trademarks of Sidamo, Yegashefi and Harald, and agreed to license the use of trademarks from Ethiopia, and agreed to assist Ethiopia in the marketing of coffee from these three areas. In November, President Howard Schultz (Howard Schultz) visited the provincial capital of Egypt and donated money to both sides.

2015-10-12
The Myth of Fine Coffee (1)

The Myth of Fine Coffee (1)

I have a friend who makes tea who is now committed to promoting Taiwan tea to Asia and Russia. I met this friend in 1993 when I went with some colleagues in the coffee industry to the Kaijimoto Restaurant and Restaurant Exhibition in Japan. I called him Dawei. Dahu was the last disciple of Professor Takashi, the father of Taiwan Tea. The great cause of that year was that for many years

2014-09-01
Coffee Association introduces European Coffee Association (SCAE) barista certification standards

Coffee Association introduces European Coffee Association (SCAE) barista certification standards

Just like getting a driver's license, the European Special Coffee Association will pass our written, oral and hands-on tests no matter where you received the training or even learned it yourself. There are a large number of barista training institutions around the world, but there is no independent testing and certification mechanism based on knowledge and production capabilities. just like

2014-10-16
Value chain Analysis of Kenyan Coffee Fine African Coffee beans

Value chain Analysis of Kenyan Coffee Fine African Coffee beans

In the processing stage of coffee beans in the upper reaches of the industry, auction and marketization are the two most important issues. There are only five mills in Kenya, and KPCU manages the largest one and controls about 70% of its production revenue. For the auction phase, until 2002, the Kenya Coffee Commission (Coffee Board of Kenya) was the only auction agent. twenty

2016-07-26
Coffee shop opening guide

Coffee shop opening guide

Europe's first coffeehouse was established at Oxford University in England in 1650, and coffeehouses soon proliferated in London, becoming an open place for the exchange of ideas, somewhat similar to today's BBS. It can be said that before the development of modern printing industry, coffee shops played a role as media salons to some extent. In 1669, coffee was known to the French, and cafes had the greatest impact on France.

2014-07-26
How to make a good budget for opening a coffee bakery

How to make a good budget for opening a coffee bakery

Actually, it doesn't take a lot of investment to open a coffee roaster. 100000 can be opened, 300000 can be opened, and 2 million can be opened. It depends on how to open it. On the big topic, I divide these costs into the following seven categories: first, equipment category 2, design and decoration category 3, technician category 4, rent category 5, advertising signboard category 6, materials and materials category 7, other license fees

2014-06-04
Authoritative certification SACC Coffee Association Information Coffee making History

Authoritative certification SACC Coffee Association Information Coffee making History

The authoritative certified editor SCAA has two chapters: the baristas Association (Barista Guild of America) and the Baker Association (Roasters Guild), both of which are composed of professional coffee practitioners. Members improve the quality of coffee in the industry through information exchange, skills training and cooperation. At the same time, the Coffee quality Association (CQI) is the public trust structure of SCAA and the coffee industry.

2016-04-18
Practical explanation on the examination rules of roasting Coffee production license [GB]

Practical explanation on the examination rules of roasting Coffee production license [GB]

The coffee tree belongs to the Rubiaceae. Out of a total of 73 varieties, only Arabica (Coffea ara-bica Linnaeus) and Canifera (Coffea canephora Pierre) are cultivated by humans. The remaining 71 varieties are wild, but of no value to growers.

2014-08-15
Practical explanation on the examination rules of roasted Coffee production license

Practical explanation on the examination rules of roasted Coffee production license

First, the general situation of the development of the industry. Coffee tree belongs to Rubiaceae. Out of a total of 73 varieties, only Arabica (Coffea ara-bica Linnaeus) and Canifera (Coffea canephora Pierre) are cultivated by humans. The remaining 71 varieties are wild, but of no value to growers. The 200 varieties of Arabica include the previous varieties of Mocha, Bourbon and Horse.

2015-04-14
About the certification of coffee beans, what is 4C coffee beans? imported high-quality coffee.

About the certification of coffee beans, what is 4C coffee beans? imported high-quality coffee.

4C verification link brief answer 1. How do you know if any behavior in the grower and other supply chains is in compliance with the 4C code of conduct? The 4C verification process begins with a self-assessed 4C unit with corresponding organization charts of all business partners and units, which is the basis for field verification.

2016-07-11
SCAA barista certification cup coffee test terminology certification required by professional baristas

SCAA barista certification cup coffee test terminology certification required by professional baristas

SCAA consists of two chapters: the baristas Association (Barista Guild of America) and the Baker Association (Roasters Guild), both of which are made up of professional coffee practitioners. Members improve the quality of coffee in the industry through information exchange, skills training and cooperation. At the same time, the Coffee quality Association (CQI) is the public trust machine of SCAA and the largest coffee culture in the coffee industry.

2016-04-25
China Coffee Network talking about SCAA Fine Coffee

China Coffee Network talking about SCAA Fine Coffee

SCAA, the full name Specialty Coffee Association ofAmerica, translated into Chinese as the American Special Coffee Association, and a small number of people call it the American Fine Coffee Association.

2014-08-26
SCAA Specialty Coffee Association ofAmerica

SCAA Specialty Coffee Association ofAmerica

SCAA, the full name Specialty Coffee Association ofAmerica, translated into Chinese as the American Special Coffee Association, and a small number of people call it the American Fine Coffee Association. SCAA is the largest coffee trade association in the world and a trade organization focusing on high-quality coffee. Founded in 1982, SCAA has more than 3, 000 member companies in more than 40 countries around the world, including coffee

2015-11-03
Coffee shop planning process

Coffee shop planning process

About the first step: Of course, market research and preliminary preparations 1. Understand the city

2014-06-24
Coffee shop business must take three steps

Coffee shop business must take three steps

About the first step: Of course, market research and preliminary preparations 1. Understand the city

2014-05-15
The three steps of starting a Cafe

The three steps of starting a Cafe

The first step is market research and preparation. 1. Understand the market.

2014-07-26
Coffee Basics About SCAA

Coffee Basics About SCAA

SCAA, full name Specialty Coffee Association of America, Chinese translated as American Specialty Coffee Association, also a few people called American Specialty Coffee Association. SCAA is the world's largest coffee trade association, a trade organization focused on premium coffee. SCAA was founded in 1982 and has more than 3,000 member companies.

2014-10-22
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